Omnicanal marketing tools in the political sphere

Aim of the article. The purpose article is to substantiate scientific, methodological and practical provisions for use omnichannel marketing tools in political sphere. Achieving goal work necessitated solution following tasks: analyze evolution modern market conditions; determine content complex sphere; investigate effectiveness research study feasibility applying communication policy electoral process; criteria selecting priority Analyses results. Modern world trends development society relations update digital its main tools, including targeting technology, which are used link success any business project. Political advertising today a prerequisite successful campaign victory, so politicians actively using services marketers. Election campaigns do not last long, but their depends on quality previous politician district, should be based factors, possible competitors requests from voters goods (deputy). Only can answer all these questions. Advancing candidate win an election requires well-structured policy, where most effective. Politicians PR-managers, greatest demand advertising. Emphasis transferred social networks, application directly targeting. Conclusions directions further research. experience sphere suggests universal nature, which, despite specifics high level legal restrictions use, proves key campaigns. Proven process at local fully applied national elections. Each areas, course, contributes own features application, it only enriches theory practice marketing. Keywords: marketing, targeting, research, elections,